8 Big Changes You'll See at Taco Bell This Year

Scores of new menu items

To say that Taco Bell customers will see a lot of new menu items in 2024 would be a grand understatement. In fact, executives from Taco Bell's parent company Yum! Brands revealed during a recent earnings call that there would be twice the number of new product launches in 2024 compared to 2023.

More lunch-friendly options

Taco Bell is targeting the lunch crowd with its new Cantina Chicken Menu, a whole new category of food items announced during Live Más Live.

More brand partnerships

Brand partnerships will be a major focus for Taco Bell in 2024—and many of those collaborations will result in even more new menu items for fans to enjoy.

More Taco Bell restaurant openings

It's not just the Taco Bell menu that will get even larger in 2024. The chain also plans to expand its store footprint.

A sauce packet redesign

The Taco Bell sauce packets customers know and love will be getting a brand-new look this year. Montgomery announced during Live Más Live that the company will roll out new sauce packets later in 2024 with a refreshed design.

A focus on value

Alongside menu innovation, value is a major focus for Taco Bell in 2024. The chain kicked off the year by launching a revamped Cravings Value Menu on Jan. 11 with 10 items priced at $3 or less.

Farewell, old favorites

While Taco Bell customers have plenty of new items to look forward to this year, they also had to say goodbye to some longtime fan favorites.

Collaborations with emerging chefs

In yet another major development unveiled during Live Más Live, Taco Bell just kicked off a brand-new program called TBX that connects the company with emerging talented chefs.

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